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Authors
Delgado-Ballester, E.
Palazón, M.
Pelaez-Muñoz, J.
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This article is maintained by: Elsevier
Article Title: This anthropomorphised brand is so loveable: The role of self-brand integration
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sjme.2017.04.002
Content Type: article
Copyright: © 2017 ESIC & AEMARK. Published by Elsevier España, S.L.U.
