Gutiérrez-Cillán, Jesús
Camarero-Izquierdo, Carmen
San José-Cabezudo, Rebeca
This article is maintained by: Elsevier
Article Title: How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
Journal Title: BRQ Business Research Quarterly
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.brq.2017.06.001
Content Type: article
Copyright: © 2017 ACEDE. Published by Elsevier España, S.L.U.