Hu, Hai-hua
Wang, Le
Jiang, Lining
Yang, Wei
Funding for this research was provided by:
National Natural Science Foundation of China (71502070)
Fundamental Research Funds for the Central Universities (2662015PY178, 2662015QC051)
Project of Nanjing University of Posts and Telecommunications (NYS213005, NY214113, NY215095)
Project of the Key Research Base for Philosophy and Social Sciences in Shaanxi (18JZ037)
This article is maintained by: Elsevier
Article Title: Strong ties versus weak ties in word-of-mouth marketing
Journal Title: BRQ Business Research Quarterly
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.brq.2018.10.004
Content Type: article
Copyright: © 2018 ACEDE. Published by Elsevier España, S.L.U.