Funding for this research was provided by:
Korea Institute for Advancement of Technology
This article is maintained by: Elsevier
Article Title: The influence of product innovation messages on the intention to purchase incumbent products
Journal Title: Journal of Innovation & Knowledge
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/J.JIK.2021.01.003
Content Type: article
Copyright: © 2021 Journal of Innovation & Knowledge. Published by Elsevier España, S.L.U.