Filardi, Fernando
Barros, Filippe Delarissa
Fischmann, Adalberto A.
This article is maintained by: Elsevier
Article Title: Business strategies for the bottom of the pyramid: multiple case studies of large companies in the pacified communities of Rio de Janeiro
Journal Title: RAUSP Management Journal
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.rauspm.2017.12.003
Content Type: article
Copyright: © 2017 Departamento de Administração, Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo – FEA/USP. Published by Elsevier Editora Ltda.