This article is maintained by: Elsevier
Article Title: Marketing mix effects on private labels brand equity
Journal Title: European Journal of Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/J.REDEEN.2016.09.003
Content Type: article
Copyright: © 2016 European Academy of Management and Business Economics (AEDEM). Published by Elsevier España, S.L.U.