Delgado-Ballester, E.
Fernández-Sabiote, E.
This article is maintained by: Elsevier
Article Title: “Once upon a brand”: Storytelling practices by Spanish brands
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sjme.2016.06.001
Content Type: article
Copyright: © 2016 ESIC & AEMARK. Published by Elsevier España, S.L.U.