Interact with me on my terms: a four segment Facebook engagement framework for marketers
Crossref DOI link: https://doi.org/10.1080/0267257X.2015.1012535
Published Online: 2015-02-24
Published Print: 2015-07-24
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Hodis, Monica Alexandra
Sriramachandramurthy, Rajendran
Sashittal, Hemant C.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20
