Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Crossref DOI link: https://doi.org/10.1080/0267257X.2015.1018307
Published Online: 2015-03-05
Published Print: 2015-07-24
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Pich, Christopher
Dean, Dianne
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20