A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Crossref DOI link: https://doi.org/10.1080/02650487.2015.1024384
Published Online: 2015-04-07
Published Print: 2016-03-03
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Bergkvist, Lars
Hjalmarson, Hanna
Mägi, Anne W.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rina20
