The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?
Crossref DOI link: https://doi.org/10.1509/jppm.14.123
Published Online: 2017-04-01
Published Print: 2017-04
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Sciandra, Michael R.
Lamberton, Cait
Reczek, Rebecca Walker
Text and Data Mining valid from 2017-04-01
