Light and mild redux: heated tobacco products’ reduced exposure claims are likely to be misunderstood as reduced risk claims
Crossref DOI link: https://doi.org/10.1136/tobaccocontrol-2018-054324
Published Online: 2018-09-12
Published Print: 2018-11
Update policy: https://doi.org/10.1136/crossmarkpolicy
Popova, Lucy
Lempert, Lauren Kass
Glantz, Stanton A https://orcid.org/0000-0003-4620-6672
Funding for this research was provided by:
National Cancer Institute
National Institute on Drug Abuse
