Converging on a New Theoretical Foundation for Selling
Crossref DOI link: https://doi.org/10.1509/jm.16.0268
Published Online: 2018-03-01
Published Print: 2018-03
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Hartmann, Nathaniel N.
Wieland, Heiko
Vargo, Stephen L.
Text and Data Mining valid from 2018-03-01