A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers
Crossref DOI link: https://doi.org/10.1177/2056305119847516
Published Online: 2019-07-21
Published Print: 2019-04
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Himelboim, Itai https://orcid.org/0000-0001-7981-5613
Golan, Guy J.
Text and Data Mining valid from 2019-04-01
