Uniting the Tribes: Using Text for Marketing Insight
Crossref DOI link: https://doi.org/10.1177/0022242919873106
Published Online: 2019-08-29
Published Print: 2020-01
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Berger, Jonah
Humphreys, Ashlee
Ludwig, Stephan
Moe, Wendy W.
Netzer, Oded
Schweidel, David A.
Text and Data Mining valid from 2019-08-29
