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Referee Report: https://doi.org/10.21956/gatesopenres.14169.r27833, Yu-Chao Huang, Department of Indigenous Languages and Communication, National Dong Hwa University, Hualien, Taiwan, 28 Oct 2019, version 1, indexed

Referee Comment: <b>Drew Bernard</b>; <i>Posted: 28 Oct 2019</i>; Yu-Chao - Thanks so much. We agree completely with your suggestions and will work to roll them into the paper after we receive one or two other reviews. Thanks again.

Referee Report: https://doi.org/10.21956/gatesopenres.14169.r28116, Lauren B. Frank, Department of Communication, Portland State University, Portland, OR, USA, 22 Nov 2019, version 1, indexed

Referee Comment: <b>Drew Bernard</b>; <i>Posted: 26 Nov 2019</i>; Thanks so much for your review and your suggestions. We are working to incorporate all of the items you suggest and hope to have an updated version submitted no later than December 6.&nbsp; Thanks again.&nbsp; Drew

Grant Information: This work was supported by the Bill and Melinda Gates Foundation [OPP1195802], as part of the project titled ‘Leveraging Social Media Platforms For Social And Behavior Change Communications In India’; and Facebook. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

Copyright: This is an open access article distributed under the terms of the Creative Commons Attribution Licence, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.