The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews
Crossref DOI link: https://doi.org/10.1177/0022243719892594
Published Online: 2020-02-07
Published Print: 2020-04
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Rocklage, Matthew D.
Fazio, Russell H.
Text and Data Mining valid from 2020-02-07
