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Predictive modeling of consumer color preference: Using retail data and merchandise images

Crossref DOI link: https://doi.org/10.1002/for.2689

Published Online: 2020-05-06

Published Print: 2020-12

Update policy: https://doi.org/10.1002/crossmark_policy

Authors

Li, Songtao https://orcid.org/0000-0002-2530-8023
Chen, Ruoran

Yang, Lijian

Huang, Dinglong

Huang, Simin
Funding

Funding for this research was provided by:

China Postdoctoral Science Foundation (2019M650751)

National Natural Science Foundation of China (11771240)
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Publication History

Received: 2019-11-11

Accepted: 2020-03-30

Published: 2020-05-06