Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues
Crossref DOI link: https://doi.org/10.1177/1094670520948134
Published Online: 2020-08-13
Published Print: 2020-11
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Zeithaml, Valarie A. https://orcid.org/0000-0003-4693-6069
Verleye, Katrien https://orcid.org/0000-0002-6727-4175
Hatak, Isabella
Koller, Monika
Zauner, Alexander
Text and Data Mining valid from 2020-08-13
