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Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping

Crossref DOI link: https://doi.org/10.1371/journal.pone.0240177

Published Online: 2020-11-04

Update policy: https://doi.org/10.1371/journal.pone.corrections_policy

Authors

Brown, Allison L. https://orcid.org/0000-0002-3731-6573
Bakke, Alyssa J. https://orcid.org/0000-0002-1685-2000
Hopfer, Helene https://orcid.org/0000-0001-6925-0241
Funding

Funding for this research was provided by:

National Institute of Food and Agriculture (PEN04624)
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Version of Record valid from 2020-11-04