Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory
Crossref DOI link: https://doi.org/10.3389/fpsyg.2020.581200
Published Online: 2020-11-23
Update policy: https://doi.org/10.3389/crossmark-policy
Xu, Yan
Chen, Zhong
Peng, Michael Yao-Ping
Anser, Muhammad Khalid
Version of Record valid from 2020-11-23