MOBILE PHONE BRAND EQUITY AND PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND PREFERENCE
Crossref DOI link: https://doi.org/10.29121/granthaalayah.v8.i11.2020.2272
Published Online: 2020-11-28
Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy
Kennedy, F. B. http://orcid.org/0000-0002-3347-2034
Sewanthy,