Crossmark

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Crossref DOI link: https://doi.org/10.1080/00913367.2020.1857888

Published Online: 2021-01-26

Published Print: 2021-03-15

Update policy: https://doi.org/10.1080/tandf_crossmark_01

Authors

Ye, Guoquan https://orcid.org/0000-0002-0623-9157
Hudders, Liselot

De Jans, Steffi

De Veirman, Marijke
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71771045)

National Natural Science Foundation of China (72071035)

Double First-Class Disciplines Construction Project of Northeastern University (02050021940101)

Chinese Scholarship Council (201806080084)

Fonds Wetenschappelijk Onderzoek (FWO.3E0.2015.0035.01)

Fonds Wetenschappelijk Onderzoek
More Information

Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.

Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ujoa20

Publication History

Received: 2020-03-23

Revised: 2020-11-04

Accepted: 2020-11-26

Published: 2021-01-26