Customer loyalty and retention. A marketing strategy based on the creation of promotional content and its effect on the consumer through the relationship with influencers
Crossref DOI link: https://doi.org/10.35429/JTI.2024.25.10.11.19
Published Online: 2024-06-30
Update policy: https://doi.org/10.35429/ej.2024.1.1.1.91
Ruíz-Valdés, Susana PhD https://orcid.org/0000-0001-6318-3009
Ruíz-Tapia, Juan Alberto PhD https://orcid.org/0000-0003-1436-5214
Cruz-Solís, Ivette del Rosario PhD https://orcid.org/0000-0001-5228-4234
Publication History
Published Online: 2024-6-30
