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IMPULSE BUYING AND RETAILER LOYALTY PROGRAMS: ASSESS THE INFLUENCE OF LOYALTY PROGRAMS, REWARDS, AND CUSTOMER INCENTIVES ON IMPULSE BUYING

Crossref DOI link: https://doi.org/10.29121/granthaalayah.v12.i8.2024.5748

Published Online: 2024-08-31

Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy

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