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Analyzing creative metaphors in advertising: Integrating relevance theory and conceptual blending approaches

Crossref DOI link: https://doi.org/10.34069/AI/2024.82.10.14

Published Online: 2024-10-30

Update policy: https://doi.org/10.34069/ai/crossmarkpolicypage

Authors

Kravchenko, Nataliia https://orcid.org/0000-0002-4190-0924
Kravets, Olena https://orcid.org/0000-0003-4293-0030
Naumova, Yuliya https://orcid.org/0000-0001-5962-115X
Uriadova, Viktoriia https://orcid.org/0000-0002-1349-2695
Shepelska, Iryna https://orcid.org/0009-0004-1783-6485
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Publication History

Received: 2024-8-5

Accepted: 2024-9-28

Published Online: 2024-10-30