STRATEGIC EMOTIONS EXPLORING EMOTIONAL BRANDING PRACTICES IN INDIAN ADVERTISING, 2000–2024
Crossref DOI link: https://doi.org/10.29121/ShodhShreejan.v1.i1.2024.47
Published Online: 2024-10-31
Update policy: https://doi.org/10.29121/shodhshreejan-crossmark-policy
Pal, Alok
Goyal, Rahul
Bhardwaj, Devender