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Uso de aplicativo móvel e Customer Relationship Management (CRM) como estratégias competitivas alinhadas com a teoria das capacidades dinâmicas

Crossref DOI link: https://doi.org/10.5585/2024.25741

Published Online: 2024-11-01

Update policy: https://doi.org/10.13003/0pyd3js

Authors

Alves dos Santos, Sara Cristina https://orcid.org/0009-0002-2590-501X
Maccari, Emerson Antônio https://orcid.org/0000-0001-7085-224X
Kniess, Cláudia Terezinha https://orcid.org/0000-0002-1961-2037
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Version of Record valid from 2024-11-01
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Publication History

Received: 2023-12-20

Accepted: 2024-9-30

Peer review

Peer reviewed: