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O posicionamento político de marcas e o impacto no comportamento do consumidor

Crossref DOI link: https://doi.org/10.5585/remark.v23i4.23685

Published Online: 2024-12-09

Update policy: https://doi.org/10.5585/remark.politicacrossmark

Authors

Matos, Lívia Maria Teixeira https://orcid.org/0000-0002-1704-1103
Barbosa, Maria Naftally Dantas https://orcid.org/0000-0002-6944-2750
Vasconcelos, Ernanda Gabrielly da Silva https://orcid.org/0000-0001-9319-135X
Abreu, Nelsio Rodrigues de https://orcid.org/0000-0001-7024-5642
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Version of Record valid from 2024-12-09
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Publication History

Received: 2023-1-25

Accepted: 2024-6-15

Peer review

Peer reviewed: