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Social media brand engagement and perceived risk in purchase: a conceptual framework

Crossref DOI link: https://doi.org/10.5585/remark.v23i4.25612

Published Online: 2024-12-09

Update policy: https://doi.org/10.5585/remark.politicacrossmark

Authors

Khandolkar, Teja https://orcid.org/0000-0003-2789-6831
Desai, Purva Hegde https://orcid.org/0000-0003-0661-484X
Mekoth, Nandakumar https://orcid.org/0000-0002-2178-804X
Borde, Nilesh https://orcid.org/0000-0003-4165-6412
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Version of Record valid from 2024-12-09
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Publication History

Received: 2023-11-29

Accepted: 2024-11-1

Peer review

Peer reviewed: