Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective
Crossref DOI link: https://doi.org/10.1080/0267257X.2024.2391367
Published Online: 2024-08-14
Published Print: 2024-09
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Arnett, Dennis B.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20
Publication History
Received: 2023-09-06
Accepted: 2024-07-20
Published: 2024-08-14
