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bridging ai skills gaps in marketing education: prompt engineering as a key competency

Crossref DOI link: https://doi.org/10.1080/10528008.2025.2501788

Published Online: 2025-05-06

Published Print: 2025-07-03

Update policy: https://doi.org/10.1080/tandf_crossmark_01

Authors

Torkestani, Mohammad Saleh https://orcid.org/0000-0001-5895-6660
Dose, David B. https://orcid.org/0000-0001-9791-8907
Mansouri, Taha https://orcid.org/0000-0003-1539-5546
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Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.

Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=mmer20

Publication History

Published: 2025-05-06