IMPACT OF HUMOUR ELEMENT OF ADVERTISEMENT IN CONSUMER PURCHASING DECISION
Crossref DOI link: https://doi.org/10.29121/granthaalayah.v13.i8.2025.6306
Published Online: 2025-09-01
Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy
Rangasamy, Satheeshkumar https://orcid.org/0000-0003-2426-2331
C., Sachana
P, Kavyanjali
R, Gunashekar
