INTEGRATED ASSORTMENT CLUSTERS: A STRATEGIC FRAMEWORK FOR BULLWHIP EFFECT MITIGATION AND INNOVATION ADOPTION IN AGRICULTURAL SUPPLY CHAINS
Crossref DOI link: https://doi.org/10.29121/granthaalayah.v13.i8.2025.6345
Published Online: 2025-09-12
Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy
Gnanakumar, P.Baba