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“FROM BRICKS TO CLICKS”: RETAIL TECHNOLOGY TRENDS TOWARDS CUSTOMER VALUE CREATION IN ORGANISED CHAINS WITH REFERENCE TO BANGALORE

Crossref DOI link: https://doi.org/10.29121/granthaalayah.v13.i9.2025.6378

Published Online: 2025-10-11

Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy

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