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INFLUENTIAL FACTORS IN IN-STORE IMPULSIVE BUYING BEHAVIOUR - AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI CITY

Crossref DOI link: https://doi.org/10.29121/ShodhPrabandhan.v2.i2.2025.41

Published Online: 2025-12-01

Update policy: https://doi.org/10.29121/shodhprabandhan-crossmark-policy