AN AHP BASED EXPERT STUDY OF INTRINSIC PSYCHOLOGICAL DETERMINANTS OF APPAREL PURCHASES IN AN INDIAN METROPOLITAN CITY
Crossref DOI link: https://doi.org/10.29121/granthaalayah.v13.i12.2025.6522
Published Online: 2025-12-31
Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy
Maiti, Bratin https://orcid.org/0009-0003-2479-8301
Majumdar, Malini
Basu, Protik
