AI-POWERED ANALYSIS OF BRAND-CONSUMER ENGAGEMENT IN THE DIGITAL ERA: INSIGHTS FROM INDIAN MILLENNIALS
Crossref DOI link: https://doi.org/10.29121/shodhkosh.v6.i4s.2025.6930
Published Online: 2025-12-25
Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy
Sharma, Tanushree
Jha, Shilpi