EMOTIONAL APPEAL AS A DETERMINANT OF CONSUMER BEHAVIOUR IN MODERN INDIAN ADVERTISEMENTS
Crossref DOI link: https://doi.org/10.29121/ShodhShreejan.v2.i2.2025.49
Published Online: 2025-12-30
Update policy: https://doi.org/10.29121/shodhshreejan-crossmark-policy
Singh, Vishwajit
