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Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory

Published Online: 2025-03-11

Published Print: 2025-12-31

Authors

Chung, Xin Lin

Yasmin, Fakhra

Haider, Syed Arslan https://orcid.org/0000-0001-6065-5613
Sinnappan, Punitha

Poulova, Petra

Baskaran, Shathees

Tehseen, Shehnaz

Idris, Izian
Funding

Funding for this research was provided by:

Faculty of Informatics and Management, University of Hradec Kralove, Czechia
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Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.

Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=oass20

Publication History

Received: 2024-01-12

Revised: 2025-02-04

Accepted: 2025-02-27

Published: 2025-03-11

Document is current