FROM THEATRES TO ALGORITHMS: DATA ANALYTICS, OTT PLATFORMS, AND THE EVOLUTION OF TAMIL CINEMA
Crossref DOI link: https://doi.org/10.29121/shodhkosh.v7.i2s.2026.7214
Published Online: 2026-03-27
Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy
Kannan J, Raja
T, Padmanabhan
