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SHORT-FORM VIDEO CONTENT AND BRAND RECALL: AN EMPIRICAL COMPARISON OF INSTAGRAM REELS AND YOUTUBE SHORTS

Crossref DOI link: https://doi.org/10.29121/shodhkosh.v7.i2s.2026.7236

Published Online: 2026-03-27

Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy

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