AESTHETIC ANCHORS: THE ROLE OF VISUAL ART AND DESIGN SEMIOTICS IN SHAPING CONSUMER LOYALTY WITHIN PERSONAL CARE FMCG
Crossref DOI link: https://doi.org/10.29121/shodhkosh.v7.i2s.2026.7347
Published Online: 2026-03-28
Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy
Paras,
Kumar, Mukesh
Sethi, Jayaashish
Shefali,
Mathur, Himanshu
Chauhan, Shweta
