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THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASING BEHAVIOUR IN THE APPAREL MARKET OF CHENNAI

Crossref DOI link: https://doi.org/10.29121/ShodhSamajik.v3.i1.2026.87

Published Online: 2026-03-30

Update policy: https://doi.org/10.29121/shodhsamajik-crossmark-policy

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