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MARKETING STRATEGIES AND CONSUMER PURCHASE DECISIONS: THE ROLE OF PRODUCT QUALITY, CUSTOMER SATISFACTION, AND BRAND IMAGE IN VISUAL AND CULTURAL CONSUMPTION CONTEXTS

Crossref DOI link: https://doi.org/10.29121/shodhkosh.v7.i4s.2026.7475

Published Online: 2026-04-11

Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy