INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) ON AUDIENCE INTENTIONS IN PERFORMING ARTS EVENTS
Crossref DOI link: https://doi.org/10.29121/shodhkosh.v7.i4s.2026.7522
Published Online: 2026-04-11
Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy
Jain, Dipti
M, Felisiya
Uppal, Shipra Bhutani
Bedi, Bhupinderpreet
Sahu, Shantanu Kumar
Bayan, Dr. Tridisha
