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THE INFLUENCE OF SOCIAL FACTORS AND SUBJECTIVE NORMS ON INVESTMENT DECISION-MAKING: A COMPARATIVE ANALYSIS OF GEN Z AND MILLENNIALS

Crossref DOI link: https://doi.org/10.29121/ShodhPrabandhan.v3.i1.2026.79

Published Online: 2026-04-13

Update policy: https://doi.org/10.29121/shodhprabandhan-crossmark-policy