IMPACT OF INFLUENCER MARKETING ON CONSUMER ENGAGEMENT AND BRAND PERCEPTION
Crossref DOI link: https://doi.org/10.29121/ijetmr.v13.i4.2026.1763
Published Online: 2026-04-20
Update policy: https://doi.org/10.29121/ijetmr-crossmark-policy
Yadav, Muskan
Gupta, Namrta