A STUDY OF SOCIAL MEDIA USAGE, ENGAGEMENT, AND BRAND INTIMACY: AN EMPIRICAL ANALYSIS OF DIGITAL FASHION MARKETING
Crossref DOI link: https://doi.org/10.29121/shodhkosh.v7.i5s.2026.7637
Published Online: 2026-04-28
Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy
Bhalla, Swati
Joshi, Pradeep