GENERATIVE ARTIFICIAL INTELLIGENCE AS A STRATEGIC TOOL FOR SALES AND MARKETING IN THE MODERN WORKPLACE: A SYSTEMATIC LITERATURE REVIEW
Crossref DOI link: https://doi.org/10.29121/shodhkosh.v7.i5s.2026.7741
Published Online: 2026-04-30
Update policy: https://doi.org/10.29121/shodhkosh-crossmark-policy
Kumar, Pritam
Mastana, Amarjeet Singh
Satanasavapak, Punnaluck
Khanijou, Sandeep
